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Abenity in the News: How to Spot a Winning Idea

As featured today in the news, the Nashville Business Journal writes,

“How do you spot a potential new business? Belmont professor Jeff Cornwall tells the story this morning of Abenity, a company that helps companies manage employee discount programs.”



Writing on his blog, The Entrepreneurial Mind, he describes how Belmont alum Brian Roland recognized the potential market for his idea — an idea that came after he observed unused rewards while working for Sprint.

Cornwall’s lesson is that a killer idea doesn’t have to come out of thin air — keep an eye out for opportunities that pop up as part of your day-to-day work.”

Read more about Abenity:

Nashville Business Journal – How to Spot a Winning Idea
The Tennessean – Use Lessons Learned on Job to Find New Career Path
The Entrepreneurial Mind – Finding Opportunity “On the Job”
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