At Abenity we have always been focused on providing private discount programs for our clients. Emphasis on private.
Why the differentiation?
Because discount programs in and of themselves aren’t that difficult to find on the open market. Groupon and Living Social – fantastic services – are discount programs. Most major grocery stores have a discount program, usually in the form of a shopper rewards card or loyalty card. And major retailers from BestBuy to Target offer discount programs tied to their branded Visa and MasterCard credit cards.
There are other players in the employee discount space that offer a wide range of services and program types. Some of the platforms are completely private, restricting access only to those who are employees at client companies. Others are wide open, requiring only an email address to join. And there are plenty of options between the two extremes ranging in completely closed to completely open systems.
We care because we know our clients are offering Abenity as a benefit to their employees and they are doing so with the intention of engaging them and building loyalty. Our discount program can’t be a free-for-all coupon website. We have to be limited in our approach to the way we register new members, and exclusive in our offerings with the most competitive discounts.
Free-for-all access is something you will never find at Abenity because we are protecting the very thing our clients have asked us to do: To provide a world-class employee engagement application that will make them stand above all other potential employers.
We know that our program is of greatest legitimacy to our clients, and our client’s benefits package is of greatest legitimacy to their employees, when we take a closed system approach to our application. Free-for-all access is something you will never find at Abenity because we are protecting the very thing our clients have asked us to do: To provide a world-class employee engagement application that will make them stand above all other potential employers.
Let’s talk about member registration for a minute. We offer six different registration options for our clients so that they can control their preferred level of access, exclusivity and security to their program.
Our “Open Registration” options allow members to voluntarily register for the discount program through a simple online registration form. Don’t let the term “open registration” fool you – we recommend that open registration is only provided behind the secure walls of a company intranet or other password-protected site. Our options include:
- Register using a personal email address (Most Accessible)
- Using a required universal registration code (Secure)
- Register using a company-issued email address (Extremely Secure)
- Using an Abenity ID issued on membership cards (Most Secure)
For our clients who wish to truly limit accessibility but immediately provide secure and open access to the Abenity program, we provide two “Closed Registration” options. This insures that no one outside of those selected by the Client Administrators have access to the organization’s discount program. The closed registration options include:
- Pre-load your members through our secure Member Import feature
- Provide direct access to our program via our API using Single Sign-On
We’re going to dive deeper into what all of these registration options mean – open vs. closed, secure vs. more secure – in the near future. But my main point today is to emphasize the exclusivity of the private discount programs provided through Abenity. They’re truly one of a kind – flexible, customizable and above all exclusive. You can, with confidence, promote Abenity to your employees and members knowing they have private access to a world class discount program, and you have access to one of the most lucrative member engagement tools available.