Each week we distribute the Tuesday Feature to Abenity members who have opted into our weekly newsletter. Here we highlight our favorite discount of the week, which is often a new addition, plus readers also receive relevant information on limited time offers and periodic important updates about their discount program.
In the past this email has always been branded as the Abenity Tuesday Feature. However, beginning December 2011 the weekly newsletter will have the option for private label branding, much like our monthly Spotlight Newsletter private labeling. We’re offering this as a complimentary enhancement for those clients who have opted into private labeling for the Spotlight.
It’s a small, but noticeable difference, and just one additional feature that we are providing to make sure that you are viewed as the valued provider of your discount program to your members. As you piece together your employee engagement strategy, making sure you don’t lose your brand identity is of critical importance.
Have your members register for the Tuesday Feature: You can direct your members to register to receive the weekly Tuesday Feature at abty.co/TF. This weekly communication from your discount program will encourage increased participation, and this engagement feature requires no additional work from you.
An important note for our current clients: The Abenity Tuesday Feature highlights content derived from our public blog. Because of this it may not be possible to manage all of the offer restrictions we have in place for your program, and the email feature will include links that direct back to our public website which cannot be private labeled. However, whenever possible, we will do our best to respect your offer restrictions and link directly to your discount program so that your brand identity is maintained through the entire member experience.