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Press Release: Sibling Entrepreneurs Create Successful Formula for Corporate Discount Program

Sibling Entrepreneurs Create Successful Formula For Corporate Discount Program
Abenity Attracting A-list Clients Nationwide for Web-Based, Turnkey Solution

NASHVILLE, Tennessee – August 8, 2008 – When twenty-something brothers Brian and Mark Roland decided to launch their own web-based company, they approached the business from completely different perspectives.

Brian was a business school graduate with five years of corporate sales experience under his belt while Mark is a recent engineering school graduate and web junkie. And, they were living on opposite ends of the country, Brian in Nashville, Mark in California.

However, the two combined their different backgrounds and Gen-Y entrepreneurial passion to create a long distance Internet business that has attracted A-list clients from across the country including a staff and board of directors to support their growth.

Abenity [formerly Perkline] was launched in 2006 as a turn-key solution to help organizations and businesses of all sizes offer corporate discounts to their employees. Abenity’s program offers a tangible benefit that is easy to implement and naturally increases employee loyalty and retention. Abenity recently surpassed 45,000 individual members who benefit from a network of local and national discounts from thousands of vendors nationwide.

“This is a great time for a company like Abenity to advance in the market because with a slow economy, companies of all sizes are looking for cost-effective ways to provide additional compensation and benefits to their employees. Now even small companies can offer a world class employee discount program for their employees. It isn’t just the Fortune 500 companies that have access to this kind of program anymore” Abenity President and CEO Brian Roland said. “In addition, many companies are operating with a very lean staff right now. We manage the entire employee discount program so that corporate staff can focus on day-to-day business challenges.”

Abenity’s national vendor network provides each participating organization and their employees with discounts from over 18,000 hotels, 9,000 florists, 5,500 car dealerships, over 6,000 restaurants, and 90,000 concerts & events in 50 countries. Abenity has partnerships with national retailers including Costco, Target.com, Brinks Home Security, PODS, LifeLock, Kaplan, DishNetwork, TiVO, Overstock.com, Brooks Brothers, Philips Consumer Electronics, and BlockBuster. The Perkline network also includes discounts to over 120 national attractions and theme parks from the Walt Disney World® Resort, Universal Studios®, SeaWorld, Six Flags, Cirque du Soleil, Broadway and other New York City performances, and much more!

Abenity has taken advantage of Mark Roland’s background in web design and database development to offer clients not only a turn-key discount program but an easy and effective online management tool that is equipped with real-time activity analytics allowing HR managers to gauge their employees participation levels. Abenity offers customized branded and co-branded web portals and can have a corporate site ready to launch within 24 hours.

“We encourage our clients to customize their employee discount program by putting their own brand on it and by choosing what discounts will be included and excluded to create the most effective program for their employees,” said Mark Roland, Abenity Chief Information Officer. “We have seen our competitors charging excessive fees and requiring huge lead times for this degree of customization, and we wanted it to be a standard benefit for our clients.”

Abenity is committed not only to providing benefits to members and improving corporate efficiency, but also to making a difference. A portion of Abenity’s proceeds go to provide aid to areas of the world in need through World Vision, a humanitarian organization dedicated to working with children, families and their communities worldwide.

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