Our Story

Two brothers launched Abenity with a vision to see Perks Made Simple.


Abenity helps employers, alumni groups, and associations supplement their benefits with private perks and discount programs.

Why Abenity

In the News

Abenity's team is diverse, eager to serve, challenges the status quo, and guided by the following core principles



We are always a text, chat, email, phone call or tweet away.



We go the extra mile to create "wow" moments and personally impact the lives of our customers.



We love to learn and we think like our customers to get 1% better every day.



We do more with less.



We’re honest with our customers, sharing "why" we believe in Perks Made Simple.

Consider Us Your Perks Department

The people behind Abenity are passionate designers, developers, innovators, social entrepreneurs, and game-changers. Check out our bios and let’s connect!

Vivienne Davidson

Market Manager

Vivienne lives in Louisville, KY and works on Abenity’s Street Team to find and negotiate local perks and discount offers on behalf of our clients at restaurants and family entertainment venues.

Tom Deal

Campaign Designer

Tom works from Nashville, TN and he's responsible for the design of our monthly email campaigns, digital program banners, and printed materials. With professional competencies in both graphic design and front-end development, Tom works closely with our Sales & Marketing Team and Software Development Team to insure the presentation of a consistent brand experience for our clients and members from print to web.

Missy Dunn

Director of Sales

Missy lives in the Nashville area and serves as Abenity's Director of Sales. In addition to giving daily client consultations and live demos, Missy advocates on behalf of our clients to insure that everything they need is delivered on time and according to plan.

Gerry Dunn


Gerry lives in Wellborn, FL and works on our Support Team to keep new offers flowing into our perks programs from both vendors and affiliate partners.

Sandra Felix

Office Manager

Sandra lives in Ashland City, TN and as Abenity’s Office Manager she keeps our team running smoothly, managing everything from accounts receivable and payroll, to store inventory and cash flow.

Emily Fluhart

Marketing Director

Emily, our Marketing Director, lives in Spring Hill, TN. She makes member/employee engagement as easy as possible for our clients, providing them with promotional strategies and resources. Our new clients work closely with Emily who serves as project manager for the launch of their new perks program.

Mike Giles

Vice President of Business Development

Mike joined Abenity in 2016 and focuses primarily on the development and execution of large strategic business opportunities. Previously, he was the Vice President of Business Development at Working Advantage, an e-commerce platform providing employee discount and rewards programs to corporations nationwide, where he spent five years leading the company’s growth efforts. Mike began his career at Summit Partners, a venture capital and growth equity firm that invests in rapidly growing companies. Mike graduated from Dartmouth College, where he played running back on the varsity football team. He currently resides outside of Boston, MA.

Amy Humphries

Manager of Member Programs

Amy works from Groton, CT and she manages the daily experiences that both our members and vendors have with Abenity. From phone support and emails, to Facebook and Twitter, Amy and her team are here for you.

Marzelle King

Client Executive

Marzelle lives in Cleveland, OH and is a Client Executive on our Support Team. Marzelle speaks both English and Spanish and helps with all day-to-day program questions and support needs.

Nick Pruitt

UI Developer & Designer

Nick works with our Development Team from Nashville, TN. As a Graphic Designer and Front-End Developer, Nick works closely with both our Marketing and Sales Teams to insure that our core value to “drive change through continual innovation” is always progressing.

Brian Roland

President and CEO

While working with Sprint to deliver employee discounts on wireless services, Brian discovered that the world of corporate perks was fragmented, full of administrative headaches and riddled with complicated points schemes, tricky insurance requirements, and hidden taxes and fees. In 2006, Brian and his brother Mark created Abenity with a focus on technology and transparency, bringing perks back into focus by delivering deeper discounts with no hidden fees, easy mobile access with flexible branding options, and affordable plans for groups of any size. As CEO, Brian oversees the strategic direction of Abenity, is integrally involved in new product development. and is a member of the C12 Group. Outside of Abenity, Brian actively plays his trumpet in the Nashville area and enjoys spending time with his wife Krista and their 3 daughters.

Mark Roland

Vice President and CIO

Mark co-founded Abenity with Brian in 2006 and is affectionately referred to as our “Secret Weapon” with professional competencies in graphic design and full-stack development. Mark oversees Abenity’s development team and all aspects of product creation, application development, design, and security. Before Abenity, Mark worked with Brian to deliver custom employee procurement portals for Sprint’s Fortune 100 corporate accounts. Mark received a Masters of Science in Engineering from the University of California and lives in the Orange County, California area with his wife Tammy and their 2 children.

Krista Roland

Chief People Person

Krista lives in Brentwood, TN and she’s our Chief People Person. In addition to keeping our team connected, Krista oversees Abenity’s charitable projects with World Vision including our child sponsorship program in Senegal Africa.

Julie Roth

Campaign Manager

Julie is the first Team Member we hired here and she's worked in nearly every Abenity department. As Campaign Manager, Julie currently serves as our vendor's key contact when it comes to creating strategic offers and gaining the attention of our members. Julie is located in Enterprise, AL.

Wendi Ufford

Market Manager

Wendi lives in Clarksville, TN and works on Abenity’s Street Team to find and negotiate local perks and discount offers on behalf of our clients at restaurants and family entertainment venues.

Chrissy Weiss

Operations Director

Chrissy works from Winchester, VA as our Operations Director. In addition to managing inventory and vendor relationships for the Abenity Store, Chrissy manages our fundraising division and she’s instrumental in the annual production and delivery of more than 2 million member cards.

Abenity A

Request a Live Demo

I’m Missy Dunn, our Director of Sales here at Abenity. I’d love to know more about your organization and discuss how we can help with your member, alumni, or employee perks. Let’s talk!

Missy Dunn, Director of Sales
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Take a Self-Guided Tour of Abenity

With these short videos led by Brian Roland, Abenity’s Co-Founder and CEO, you’ll learn more about how we do things here at Abenity and why we care so much about perks. After viewing, you’ll have free access to tour our program, download our mobile apps, and check out our perks.

INTRO (1:07)

SIMPLE (1:08)


SAVINGS (2:22)

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