Our Story

Two brothers launched Abenity with a vision to see Perks Made Simple.


Abenity helps employers, alumni groups, and associations supplement their benefits with private perks and discount programs.

Why Abenity

In the News

Abenity's team is diverse, eager to serve, challenges the status quo, and guided by the following core principles



We are always a text, chat, email, phone call or tweet away.



We go the extra mile to create "wow" moments and personally impact the lives of our customers.



We love to learn and we think like our customers to get 1% better every day.



We do more with less.



We’re honest with our customers, sharing "why" we believe in Perks Made Simple.

Consider Us Your Perks Department

The people behind Abenity are passionate designers, developers, innovators, social entrepreneurs, and game-changers. Check out our bios and let’s connect!

Shanna Bauman

Launch Specialist

Shanna works from the Nashville, TN area as our launch specialist and account executive. Her extensive client services and marketing background puts her in the best position to serve our clients and work with them to promote their perks program. Shanna has had a wide range of experience, including the professional sports world, publishing space, retail marketing field, and directing various organizations. When she's not working with her clients you can find her watching sports or hanging out with her husband and three kids.

Vivienne Davidson

Market Manager

Vivienne lives in Louisville, Kentucky and works on Abenity’s Street Team to find and negotiate local perks and discount offers on behalf of our clients at restaurants and family entertainment venues.

Tom Deal

Campaign Designer

Tom works from Nashville, Tennessee and he's responsible for the design of our monthly email campaigns, digital program banners, and printed materials. With professional competencies in both graphic design and front-end development, Tom works closely with our Sales & Marketing Team and Software Development Team to insure the presentation of a consistent brand experience for our clients and members from print to web.

Missy Dunn

VP of Client Sales

Missy lives in the Nashville area and serves as Abenity's Director of Sales. In addition to giving daily client consultations and live demos, Missy advocates on behalf of our clients to insure that everything they need is delivered on time and according to plan.

Sandra Felix

Office Manager

Sandra lives in Chapmansboro, Tennessee and as Abenity’s Office Manager she keeps our team running smoothly, managing everything from accounts receivable and payroll, to store inventory and cash flow.

Travis Gravette

V.P. of Growth Strategies

Travis lives in Nashville, TN and serves as our VP of Growth Strategies. He oversees all of our efforts to maximize member savings by working with our vendors to provide the best offers we can get. He also works with our development team to increase member engagement by improving their experience while using Abenity. When he's not working on improving the Abenity community, you can find him spending time with his family of five and working on fixing up old houses.

Bevin Gregory

Operations Assistant

Bevin lives in Nashville, TN and is the Operations Assistant for Abenity. She handles all operational functions, including the Abenity store and product pricing, overseeing order processes, and negotiating contracts with vendors to ensure our customers are getting the best possible deals. When she's not working, she can be found singing in the Nashville Symphony Chorus or traveling somewhere new with her husband.

Amy Humphries

Vendor Relations Manager

Amy currently works from sunny Guantanamo Bay, Cuba and she manages the daily experiences that our vendors have with Abenity. She helps to keep the program fresh with new offers and maintains strong relationships with our current vendors to ensure the best discounts are available for our members.

Marzelle King

Client Executive

Marzelle lives in Cleveland, Ohio and is a Client Executive on our Support Team. Marzelle speaks both English and Spanish and helps with all day-to-day program questions and support needs.

Brent Linville

Software Developer

Brent lives in Nashville, Tennessee and is a Backend Developer on our Development Team. Brent focuses on new feature development, codebase updates and helps out with javascript development. When he's not working directly with the code, he's offering support to clients for their API integrations and more.

Eric Lynch

Software Developer

Eric is a Backend Developer on our Development Team, focusing on maintaining, documenting, and QA testing our existing web applications. He currently works from St. Louis, Missouri and has a strong background in univariate and multivariate statistical analysis.

Ben McIntyre

Client Success Specialist

Ben lives in Nashville, Tennessee and serves as a Client Executive on our Support Team. As one of Abenity's day-to-day client contacts, he helps our clients with everything from account questions and vendor updates, to member onboarding and strategic marketing.

Rachael Nelson

Member Support

Rachael lives in Tucson, Arizona where she works to assist members with store orders, questions about offers and account access. Quality assurance is another focus and passion of hers.

Nick Pruitt

UI Developer & Designer

Nick works with our Development Team from Nashville, Tennessee. As a Graphic Designer and Front-End Developer, Nick works closely with both our Marketing and Sales Teams to insure that our core value to “drive change through continual innovation” is always progressing.

Bob Ray

A/R Manager

Bob lives in the Nashville area and serves on the Abenity Advisory Board. Bob serves as one of Abenity's cash flow managers and is an expert in both business operations and corporate finance.

Brian Roland

President and CEO

While working with Sprint to deliver employee discounts on wireless services, Brian discovered that the world of corporate perks was fragmented, full of administrative headaches and riddled with complicated points schemes, tricky insurance requirements, and hidden taxes and fees. In 2006, Brian and his brother Mark created Abenity with a focus on technology and transparency, bringing perks back into focus by delivering deeper discounts with no hidden fees, easy mobile access with flexible branding options, and affordable plans for groups of any size. As CEO, Brian oversees the strategic direction of Abenity, is integrally involved in new product development. and is a member of the C12 Group. Outside of Abenity, Brian actively plays his trumpet in the Nashville area and enjoys spending time with his wife Krista and their 3 daughters.

Krista Roland

Chief People Person

Krista lives in Tucson, Arizona and she’s our Chief People Person. In addition to keeping our team connected, Krista oversees Abenity’s charitable projects with World Vision including our child sponsorship program in Senegal Africa.

Mark Roland

Vice President and CIO

Mark co-founded Abenity with Brian in 2006 and is affectionately referred to as our “Secret Weapon” with professional competencies in graphic design and full-stack development. Mark oversees Abenity’s development team and all aspects of product creation, application development, design, and security. Before Abenity, Mark worked with Brian to deliver custom employee procurement portals for Sprint’s Fortune 100 corporate accounts. Mark received a Masters of Science in Engineering from the University of California and lives in the Orange County, California area with his wife Tammy and their 2 children.

Julie Roth

Campaign Manager

Julie is the first Team Member we hired here and she's worked in nearly every Abenity department. As Campaign Manager, Julie currently serves as our vendor's key contact when it comes to creating strategic offers and gaining the attention of our members. Julie is located in Enterprise, AL.

Jeff Swearingen

Chief Operating Officer

Jeff serves the entire Abenity team as Chief Operations Officer. Jeff grew up and still lives in the Kansas City area. He has worked in the areas of accounting, finance, and general operations in both the profit and not-for-profit sectors. When Jeff isn't maximizing process efficiencies and people's strengths, you can most likely find him enjoying his wife, four kids, and dog, making music or playing a round of disc golf with friends.

Abenity A

Request a Live Demo

I’m Missy Dunn, our V.P. of Client Sales here at Abenity. I’d love to know more about your organization and discuss how we can help with your member, alumni, or employee perks. Let’s talk!

Missy Dunn, Director of Sales
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Take a Self-Guided Tour of Abenity

With these short videos led by Brian Roland, Abenity’s Co-Founder and CEO, you’ll learn more about how we do things here at Abenity and why we care so much about perks. After viewing, you’ll have free access to tour our program, download our mobile apps, and check out our perks.

INTRO (1:07)

SIMPLE (1:08)


SAVINGS (2:22)

Start Your Tour

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Enjoy a side-by-side comparison of our discounts against other providers in our industry, including AAA and AARP.

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